Hand embellished · Made to order

Couture that remembers the hand that made it

Formals and bridals from the house of Samina Rasul, with zardozi, mukesh and resham worked by hand, cut to your measure and finished to order.

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Our Story

The house of Samina Rasul

Born from a passion for the timeless art of Eastern couture, and a vision to create pieces that celebrate femininity and elegance.

  • Passionate Craftsmanship

    Every piece created with love, and a stubborn dedication to perfection.

  • Premium Quality

    Only the finest fabrics, and techniques practised for generations.

  • Personal Touch

    Custom consultations that bring your own unique vision to life.

Learn more about us

A dress can be made in a day. Ours are not. Seven weeks. A thousand stitches. One pair of hands.

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The Formals

Worn once,
remembered longer

Occasionwear you can order today. Choose your pieces and size, add a fabric upgrade if you wish. Every order is cut and embellished by hand, for you alone.

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The Bridals

Begin the
conversation

A bridal piece is never bought from a shelf, so you will find no price tags here. Tell us about your day, and the atelier will design around you, from fabric and embellishment to silhouette and fit.

Explore Bridals

Nothing here is mass produced. Every order begins as uncut cloth and passes through the hands of embellishers who have practised zardozi, mukesh, resham and gota for generations. That is why a piece takes seven to nine weeks, and why no two are ever quite the same.

About the house
How it works

We take time, here is where it goes

  1. First measure

    The conversation

    Order Formals directly with your size, or choose “Customized” and share your measurements. For Bridals, everything starts with a WhatsApp consultation.

  2. In the atelier

    The making

    Your piece is cut, embellished and finished by hand over seven to nine weeks. A 50% advance confirms the order, and international orders require 100%.

  3. Final detail

    The arrival

    Made once for you, which is why customized pieces cannot be exchanged. Delivered to your door, ready for the occasion it was imagined for.

The list

First to see each drop

One email when a new collection opens for order. Nothing else.